Do you ever sit down to "work on your business" and just stare at the screen? You know you need to do something... but what exactly? There's so much you to do, right? So much you could do... so much you should do... Posting on social media, writing an email, creating a video, answering DMs and comments... The list is endless and it can be so f***ing overwhelming! So you end up scrolling through other people's content, feeling more and more like everyone else has got their sh*t together and is...
27 days ago • 2 min read
"One day I'll fly, said the caterpillar... and everyone laughed, except the butterfly..." This quote was framed, and placed on the wall of the restaurant where I sat with my mother on Saturday night. It was there, just behind her. Almost winking at me and reminding me to smile (dinner with someone who's brain is gradually getting destroyed by Alzheimer's is... well... there are no words really...) And I thought: "I must share this with my followers next week." This email is for you, Reader,...
about 1 month ago • 1 min read
Have you ever heard of Sir David Brailsford? I hadn't, until I heard his extraordinary story in a podcast the other day. It's a story of bicycles, pedals and podiums... Now I know nothing about professional cycling, Reader, but I learned that for more than 100 years, the British were terrible at it. Apparently they were so bad that one bike manufacturer refused to sell them bikes because they were worried it would hurt their brand! This is where Sir David B. comes in. He was hired as British...
about 2 months ago • 2 min read
Any time I want a bit of a laugh, I head over to the spam folder of my business email account... The messages that land in there are, well, interesting... It's always from people trying to sell me something. And they don't go about it with any subtlety whatsoever. "Your website needs to be optimised for SEO... my rates are... hit reply to hire me." "Your YouTube channel needs better thumbnails... we'll make them for you... it will cost you this much." "You need a bigger email list. Get our...
about 2 months ago • 2 min read
Have you heard all the online buzz about Offerlab recently, Reader? Russell Brunson's new platform promises us some kind of digital paradise... "17 ways Offerlab will change your life..." was the title of the email I got the other day. I confess this was a little irresistible to me lol. I mean - it claims there are seventeen simple income paths in this product... and that you don't need experience, products of your own, tech "saviness", etc, etc (the usual...
2 months ago • 1 min read
People baffle me, Reader, they really do. I'm in this Facebook group that's all about baking gluten free food, and people give unsolicited advice ALL the time. The other day, for example, someone posted a great picture of a delicious looking loaf of bread that she was super proud of... As I was about to congratulate her, my eyes caught the comments... and they were a string of negativity! "I wouldn't cut that loaf on a plastic board if I were you, your gut is sick enough as it is without...
2 months ago • 2 min read
I did a "thing" the other day and it was SO useful, I thought I MUST share it with you, Reader! As we're fast approaching the end of 2024, I simply reviewed the year... "What's the big deal about that Sophie?" I hear you ask... Well, believe me, it was eye-opening! And I reckon this simple exercise will help me grow my income significantly in 2025... Which is why I want to share with you, so you can do this too. Here's what I did — and what I want YOU to do, before opening the champagne and...
11 months ago • 2 min read
