"No one wants your pdf!"...

"Courses are dead!"...

"NOBODY buys courses anymore!"...

These are just a few of the headlines I see flying all over the make money online space.

We're told that "high ticket is dead", that "everyone wants AI", that "nobody has any money to spend nowadays", and so on and so forth...

The list is endless - and I don't know about you, but I find it SO annoying and exhausting.

Big gurus with huge followings are constantly throwing these statements out there and making you believe that "this thing you've put so much work into is dead..." and that "if you just buy this other thing that they're selling, all your problems will be solved and you'll make a load of much needed cash in no time at all..."

Now I'm no guru (I'm just a 50-something mum who's made a decent income online, while staying at home with her kids), but here's what I've noticed over the years:

None of this is true AND all of this is true.

You may very well be struggling to sell a course or give away a freebie...

But it's not because you're giving away a pdf and "pdfs are dead"...

And it's not because "no one buys courses anymore" (that's the biggest load of bs I've ever heard)...

And it's certainly not because you "haven't mastered AI"...

So why is it?

Well, let's talk about headaches for a second...

If your head hurts and you take paracetamol... are you taking the pill because you absolutely want to swallow a small white pill?

No! You're taking it because you want your headache gone.

You most likely wouldn't care at all if it was sold as a powder or a drink or a flat brick! As long as you were sure it would take your headache away, you wouldn't care.

The exact same thing applies to making money online.

People will download pdfs, buy courses, apps and books, join coaching programs and memberships... if they believe it will solve their problem.

And the reason you're being told that "no one buys courses anymore" is so you can be sold a course or program that shows you how to do "the other thing that people are supposedly buying now".

Do you see how mad this is, Reader?

If you're struggling to make sales, it's probably not that you're selling a course and "no one buys courses anymore"...

It's more likely that you simply don't know how to "convert" your audience.

Which is good news, because that's a skill that can be learned (I mean, if I can do it, believe me, anyone can!).

We talk about this in my Traffic Lab, of course :-).

I show you how to build a list and sell to it effectively, whether you're promoting a course, a membership, a coaching program... or a simple pdf lol.

​Click here to join us.​

Have a wonderful Monday!

Sophie - from The Traffic Lab​

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